I spent yesterday afternoon seeing the incredibly hilarious and brilliant-on-every-level Hot Fuzz. But I'll discuss that later.
I was highly impressed by the Majestic's choice of trailers prior to the film: Superbad, Balls of Fury, and Knocked Up. Three hilarious, excessively silly trailers running ahead of a hilarious, excessively silly movie.
How perfect. It was like an opening act, or a well-produced mixtape. Advertisers reach the comedy audience, the audience gets some bonus comedy. No piece-of-shit pre-teen ghost stories about subscribing to an RSS feed from beyond the graaaaaave. No Kleenex klassics in which we all learn to appreciate our mothers-in-law, no matter how eccentric they may be. No sign of the latest moronic robots-blowing-each-other-up fiasco. Just teh funny, teh whole funny, and nothing but teh funny. Everybody wins.